Page 4 - Yana Luxury Magazine Spring / Summer 2025

002 INTERVIEW

Flower Power:

Aesthetics, Inspiration,

and the Art of Floristry

Olena Yalova: The Story Behind the Brand That Redefines Floral Design

they immerse themselves in an atmosphere of elegance,
creativity, and warmth. We want every visit to be a memo-
rable journey into the world of floristry.

– Flower Power has grown into an international brand.
How did it all begin?
– Our journey started in Ukraine, where we were known as
‘Ukraflora’, the country’s largest wholesale flower company.
With over 15 years of expertise in floristry, we developed
strong supply chains, expanded our selection, and introduced
new industry trends.

Over time, we realized that our passion for floral design
had no borders. We wanted to create a global brand that
would bring together the finest floristry traditions, premium
service, and modern aesthetics. That was the vision behind
Flower Power – to combine European elegance with
innovative floral artistry.

– What inspired the creation of Flower Power?

– I’ve always admired the elegance of Cartier – its meticulous
craftsmanship, attention to detail, and timeless luxury. That
same philosophy inspired us when designing the Flower
Power concept. Our boutiques reflect this inspiration,
featuring a sophisticated red and gold color scheme, which
embodies refinement, status, and beauty. We wanted to take
In the world of high-end floristry, where every petal tells a story floristry to the next level, creating a brand where every bou-
and every arrangement is a work of art, Flower Power stands as a quet, every vase, and every decorative element is a statement
symbol of elegance and creativity. This is not just a floral boutique – of artistry and taste.
it is a concept that merges aesthetics, emotions, and a passion
for design. We sat down with Olena Yalova, the visionary behind To complement this experience, we offer a personalized
the brand, to discover the journey of Flower Power from a national concierge service, ensuring that every floral arrangement is
success to an internationally recognized name. delivered with the same level of care and sophistication
that defines Flower Power. Whether you’re selecting flowers
for a special occasion or simply indulging in a moment
– Flower Power is more than just a flower shop. How of beauty, our delivery service will make the experience
would you define its concept? effortless and delightful.

– Flower Power is a space where every flower breathes – Flower Power has been involved in extraordinary
harmony, and each bouquet tells a story. We envisioned projects. Which ones stand out the most?
a floral sanctuary that goes beyond simple arrangements –
it is a place of inspiration, where clients can experience – We have been privileged to work on some truly breathtaking
beauty in its purest form. projects that showcase the transformative power of flowers.
One of our most ambitious projects was the creation of
Beyond fresh flowers, we also offer a carefully curated a paradise garden in the desert – a challenge that required
selection of elegant vases, designer planters, artificial trees, intricate planning, rare flower selections, and innovative
and Silk Touch flowers – so realistic that they are almost landscape design. We turned a barren space into a lush floral
indistinguishable from fresh blooms. We believe that flowers sanctuary, proving that beauty can bloom anywhere.
and decor should be more than just accents; they should be
an extension of one’s personality and style. In France, we designed a royal garden-style wedding,
featuring cascading floral chandeliers, David Austin roses,
– So, Flower Power is not just about selling flowers? and luxurious peony arrangements. Every element was
carefully selected to evoke romance and grandeur.
– Absolutely! Flowers are an expression of art, emotions,
and lifestyle. Our mission is to elevate floral design beyond In Italy, we collaborated on exclusive floral installations for
simple bouquets – to create experiences, evoke emotions, and historic villas and private estates, blending classical charm
craft spaces that leave lasting impressions. When a customer with modern floral trends to enhance the beauty of iconic
walks into Flower Power, they don’t just purchase flowers; locations. Another unforgettable project was an exclusive