The Foundation of Business Success

Why some companies survive for a hundred years or more, while others close within their first year – in an interview with Nayra Zargaryan, a financial consultant with 12 years of experience and founder of the business community All In.
Nayra Zargaryan is convinced that wealthy individuals typically already have a financial advisor. This is precisely why they are wealthy: they understand the value of a professional approach and sound financial management.
- Nayra, do you recommend investing domestically or internationally as well?
- Of course, it's very important to diversify investments and distribute them among different countries, so investing internationally plays a significant role.
However, before making a decision, it's important to thoroughly analyze the market and assess which countries offer development prospects. It's often easier to invest in countries where you don't live, as this allows you to view the market more objectively and make decisions based on analysis rather than personal emotions. There are many countries worldwide with high growth potential, so international investment can be an important and sensible part of an overall investment strategy.
- What advice would you give to those considering starting a business in Austria?
Ignorance of laws and regulations can lead not only to fines but also to serious legal consequences and negatively impact the reputation of both the individual and the legal entity. The difficulty lies not so much in paying taxes as in filing them correctly and in a timely manner.
Therefore, our office supports clients throughout the entire process. We provide consultations on financial matters, legal aspects, tax planning, and investments – a full range of services, the so-called "all-in" package.

- How do business regulations differ for Austrians and foreigners?
- From a legal perspective, there are no such differences: in Austria, the system is structured so that everyone has the same rights and opportunities.
However, in practice, much depends on who provides professional support. This is what largely shapes the subsequent history of a business.
That's why some companies successfully develop and exist in the market for decades – often over a hundred years – while others, trying to save on truly important things, sometimes don't even have time to celebrate their first anniversary.
- What is the ALL-IN Business Club and what does it offer its members?
- With over 12 years of experience in the financial market and simultaneously being an entrepreneur in six different business sectors, I have accumulated significant professional and practical experience. Investing in real estate and gold has always held a special place in my work and personal interests. They traditionally serve as a means of preserving capital and ensuring long-term stability.
By combining my experience, business contacts, and reliable partners, in 2025 I founded the All In Business Club – a space focused on supporting entrepreneurs and startups, as well as people planning to launch their own business.
The All In Club is a meeting place in the center of Vienna for experts from the fields of finance and business. It creates an environment for professional growth, sharing experiences, and developing cooperation.
Our community provides members, partners, and sponsors with the opportunity to leverage established contacts, build effective partnerships, expand their businesses, scale projects, and achieve new levels of success among like-minded professionals.
- To what extent and among whom is the demand for club-based interaction in Vienna?
- At the All In Business Club, we place special emphasis on developing a balanced and strong international community. It is important to us to maintain a healthy balance between Austrians and representatives of other countries, which creates a favorable environment for exchanging experiences, strengthening business ties, and developing cooperation. The interaction of entrepreneurs from different cultures and business environments opens up new opportunities for growth.
Furthermore, we collaborate with various business clubs that share our vision and values.
– What topics and formats are most in demand?
– The main topics are finance, business, and empowering entrepreneurs.
We organize our own events, which allows us to create the right environment and bring together strong experts and entrepreneurs. However, it's important to balance business with pleasure. That's why we also organize group trips and business trips within the club. These meetings help participants gain a fresh perspective on business development and discover new ideas. It's in an informal setting that people get to know each other better, forming stronger, more trusting relationships.
The All In business club already boasts numerous success stories. Here, participants find promising startups, reliable business partners, and employees.





